Don't Repost!
Do this instead!
Our FSG LinkedIn Growth Tip of the Week for you.
So many talented professionals like you responded to our message about helping you grow on LinkedIn a few weeks ago.
Today, I'm sharing a tip to help you get your mind headed in the right direction. Trying this was a big help to me when I became serious about my efforts on LI.
BEFORE: You spotted an article you enjoyed and reposted it to share it to your network.
It took me a while to figure out that LinkedIn stopped recognizing these actions that we all thought were helpful and actually began relegating your shares into a black hole of nothingness.
Not only did this keep your audience from receiving material you had carefully culled for them, it did not support your intention to speak to your network and add interest and connections.
We can blame the bots for this or port decision-making butthe fact remains: Reposts/Shares are almost always a waste of your time.
Moving on to the good stuff.
NOW:
PowerPost!
Use an article you've read or an impressive chart or study for inspiration.
1. Grab your pen and jot down a few of the key ideas you gleamed from the messaging.
2. Take special note of the author.
3. Immediately send them an invite to connect with a special note saying I enjoyed your article today.
4. Check to see if they have written anything else recently and comment on it as well. You might find additional interesting material here.
5. If the work is attached to a company, make sure you have their name ready.
6. Now you're thinking seriously about posting. Go back to your short list and jot down the main reason you want to share information with your audience.
7. Decided simple and quick headline.
8. As you start to write tell people why you wanted to share your thoughts today.
9. Add 3 bullets or so.
10. Include the original author of the post like this: @ then their name Laurie Foster, and put the @ next to their name, @Lauriedfoster, so that they are now officially tagged in your post, extending your reach...and showing appreciation.
11. Add a saved image, a picture of yourself or something else relevant as this gets you at least twice the number of impressions.
12. As you start to close, tell viewers
what else you'll be chatting with them about.
Lucky 13: Walk back through it and edit it! Nothing erodes credibility like a series of mistakes that could have been avoided. Being human is one thing, but errors that could have been easily caught is another.
14. POST IT!!! Don't get caught up in the results of a singular post. You're looking at number of impressions per week, month, year. And the number of conversations and phone calls directly to you.
Yes, this is how you can use others' posts for inspiration without wasting your time simply reposting them.
This is now authentic, genuine material coming from you and your perspective.
Get started and let us know how we can help!
#LinkedInLaurie❤️
Tony Taylor
#BetterTogether
